A Casebook in Business Management: Tourism and Leisure Industry in Indonesia
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Sunaryo, S.. (2025). A Casebook in Business Management: Tourism and Leisure Industry in Indonesia. Salemba Empat.
Case 1 Parangkusumo Beach: A Mystic-Exotic Destination Case 2 Transforming Indonesian Religious Tourism: Sunan Drajat Pilgrimage Case 3 Gala Dinner and Lunch at Pura Mangkunegaran Surakarta: Enjoying the Delights of Javanese Palace Cuisine for Commoners Case 4 Sangiran for the World: EManaging an Early Man Site as World Heritage Site Case 5 Mount Kemukus: Efforts of Rebranding a Religious Tourist Destination Case 6 Sharia Hotel: Optimizing Hotel Service with Religious Values Case 7 Entering a New Era of Digital Marketing: Will It Be More Prospective for the Hotel Industry? Case 8 The Challenges of COVID-19 Pandemic for AirAsia Indonesia as a Low-Cost Airlines Case 9 The Impact of Online Ratings and Reviews on Strategic Decisions in the Budget Hotel Industry